Making the Envato Marketplaces Responsive
The first Envato Marketplace was started in 2006 (and 7 others have followed since then) and now we’re a good sized online business with a lot of traffic (well over 100m page views per month). Over the same period the mobile revolution has and continues to happen and like many other online businesses we want the user experience of our sites to be far better on mobile devices by making them responsive.
While broadly this is not a unique challenge, we do have some nuances that we think make us a little bit different. In addition to a fairly large and evolving code base, some of the key pages on our sites like our item page (the equivalent of a product page on a typical e-commerce site and thus super important for conversion) are based around user generated content and assets.
Although we are a while off being fully responsive I’d like to share our journey and some solutions we have developed to progressively convert the Marketplaces to be responsive.